Scale up your sales and revenue with our tailored PPC strategy
Boost your click-through rate with our proven, comprehensive strategy. We will help drive high growth for your business with our scalable PPC strategies.
Interesting Facts
- 65% of the audience clicks on paid ads, and 52% of them convert into consumers.
- 70% of customers are more likely to buy the product or service through retargeting ads.
- When customers see display ads, 155% are more likely to search about them.
- The top three paid ads are more likely to get clicked by 41% than other results in the SERP.
- Paid advertisements have a 200% ROI.
Best PPC Agency in Kolkata
How We Work
Apto Digital provides a holistic approach to scaling your business with comprehensive analysis of the market and your targeted audience, launching it to get maximum clicks on your ad, and optimizing it to reduce the cost per click. As a leading PPC agency in Kolkata, we make it a priority to engage with customers from all demographics and to target the right audience at the right time.
Research
Apto Digital takes pride in providing the best PPC ad
campaign services in Kolkata by gathering information
and conducting extensive research on
your company, competitors, and target audiences
Planning
The foremost step in crafting a successful PPC ad
campaign is to plan. It includes setting up the budget,
planning the strategy and choosing platforms
that targets the audience as per your
campaign’s objective
Execution
Our PPC experts at Apto Digital will create an inciting
and effective ad by bidding on relevant keywords
with compelling ad copy, attention-grabbing
visuals, and a strong call-to-action (CTA)
Monitor
With a team of PPC specialists in Kolkata,
we monitor the performance of the ad on a regular basis
to track its success and analyze it with various performance
metrics tools such as google analytics tool for
google ads and many others
Optimize
Our full-funnel approach focuses on optimizing it
continuously by adjusting keywords, bids,
and copy that works better so that you achieve high
sales and a high ROI
Research
Apto Digital takes pride in providing the best PPC ad campaign services in Kolkata by gathering information and conducting extensive research on your company, competitors, and target audiences
Planning
The foremost step in crafting a successful PPC ad campaign is to plan. It includes setting up the budget, planning the strategy and choosing platforms that targets the audience as per your campaign’s objective
Execution
Our PPC experts at Apto Digital will create an inciting and effective ad by bidding on relevant keywords with compelling ad copy, attention-grabbing visuals, and a strong call-to-action (CTA). Ads will be launched on various platforms, ensuring maximum reach with minimal fraud clicks
Monitor
With a team of PPC specialists in Kolkata, we monitor the performance of the ad on a regular basis to track its success and analyze it with various performance metrics tools such as google analytics tool for google ads and many others
Optimize
Our full-funnel approach focuses on optimizing it continuously by adjusting keywords, bids, and copy that works better so that you achieve high sales and a high ROI
What We Do
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Search Ads
Whenever someone searches any relevant keyword on search engine (such as google, Bing, yahoo or any other search engine provider) list of paid ads displays on search engine result pages (SERPs). Our professionals will bid on the most relevant and higher ranking keywords so that your ads appear at the top of your audience's SERPs. It is an effective way to drive relevant and qualified traffic to your website at precisely the times when people are looking for the products or services your company offers.
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Display Ads
Through enticing PPC display ads, Apto Digital, will encourage the user to click-through a landing page and take particular action. They are attractive images with text that appears on the search engine page that can be used to target the audience that match their ideal customer parameter, create brand awareness, and generate traffic.
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Video Ads
Video ads are easier for customer to recall the brand than ads relying on just image or text. Our PPC specialist at Apto digital will help you in reaching potential customer demography, creating long-lasting impression and generating more conversion.
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Mobile Ads
We'll set you up on the platform that will deliver you the desired goal and make your ads appear on mobile apps while your customer are using the device. Thus, at Apto Digital, we are agile to encourage the user to take certain actions and lead businesses with best PPC strategies and campaigns to drive more clicks, conversions and ensure high ROI.
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Shopping Ads
With Apto Digital’s expert services, we facilitate businesses’ efforts to optimize their product ad so they rank higher in search engines. It is one of the best types of advertising to increase your product sales, appearing on SERP with detailed product information such as price, image and so on.
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Social Media
Through social media ads, our PPC professionals in Kolkata will help you hyper- target the audience and provide personalized content depending on user behavior and demographics. Our team will let your business reach millions of customers who frequently use social media such as Facebook, Instagram, or LinkedIn. Advertisers can use images or videos to get the audience's attention through sponsored ads, story ads, collection ads, carousel ads, and many more while they are scrolling.
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Ecommerce Ads
Over half of the shoppers prefer to shop on E-commerce websites. Apto Digital, one of the leading PPC management agency in Kolkata will offer top visibility to your product on e-commerce apps such as amazon, e-bay, gumtree and so on. Our PPC specialists believe that E-commerce is one of the best platforms to advertise your product and target buyers who are ready-to-buy.
How PPC Helps To Grow Your Business?
PPC is considered one of the best online marketing methods to boost business revenue. Our PPC experts at Apto Digital believe that PPC marketing can help your business thrive because it is one of the most cost-effective forms of advertising. In a paid campaign, you can have a great control over your budget, target the exact customer you want to reach, get quick results and quality leads, be easily measured and monitored, and most importantly, boost your business revenue as every click is more likely to convert.
Testimonials
What our clients have said.
Why APTO
A- Attention to details
As a creative lighthouse with visionary experts, we keep a close eye on the detailed plan of action, such as in-depth research, schedule itineraries, business analysis, and creating objectives to engage in intense project management that distinguishes us from the competition.
<span data-metadata=""><span data-buffer="">P – Performance driven
With a performance-driven motive, we set up plans and rubrics that foster a keen interest in regular evaluation, development, and rectifying the problem in a way that provides excellent ROI and builds the brand digitally in the long run.
T - Tailored Solution
One of the core values of Apto Digital is to catch sight of the wide horizon of our client's vision as our own and help them turn it into reality by developing tailored solution strategies and passionately crafting a brand’s digital journey.
O – Ownership
We at Apto Digital, take a deep dive into what we believe is the right set of ingredients for successful business transformation in the digital age. Hence, our dedicated team of experts, who are committed to the marketing goal, take it upon themselves to make your digital presence ‘wow to go’.
Get In Touch
FAQs
PPC, or pay-per-click, is an online marketing strategy where advertisers pay only when their ad is clicked. It can be seen on SERPs (search engine result pages), websites, social media platforms, mobile apps, and many other platforms. It can be a text, image, video, or a combination of all three.
PPC enables you to scale your business by connecting with millions of users who click on the top search results, boosting sales in less time and at a lower cost by spreading brand awareness across a variety of websites and platforms, and enabling you to easily calculate your ROI, which is difficult to do with many traditional marketing strategies.
PPC pricing is influenced by a number of variables, including your preferred ad platform, your company’s needs, the competition, and your target location. On average, businesses invest around $200 million every month, or even more, in PPC management.
PPC ads allow businesses to reach massive potential customers with the help of various platforms such as Google, Bing, and social media platforms like Facebook, Instagram, Twitter, YouTube, SnapChat, and many more.
Every time search is initiated, Google digs into the pool of ads and runs its calculation depending on the relevant keywords, the bids on those keywords, the quality of the ad copy, the landing page experience, and the CTR.
